Membership Agreement between Estate Agency Events Ltd and the Company/Brand (as stated
above).
Background
(A) Estate Agency Events Ltd (we, us, our) would like to congratulate you on your achievement.
(B) We are delighted that you have chosen to become a member of the Best Estate Agent Guide (BEAG), so that you can shine a light on your success.
(C) By entering into this agreement, we will provide you with Membership in relation to BEAG, which amongst other things provides you with a licence to use the Winners’ Toolkit to enable you to promote your achievement.
(D) This agreement sets out the benefits you will receive as part of the Membership (including in relation to use of the Winners’ Toolkit) and the things you can and cannot do.
1 Definitions
To make it easier to read and understand this agreement, we have defined some terms as having specific meanings as set out at clause 22.
2 Duration
Your Membership commences on the Effective Date and continues, unless terminated earlier in accordance with clause 11 (Termination) until the expiry of the Initial Term.
3 Membership
3.1 Your Membership is subject to the terms of this agreement for the Membership Term.
3.2 We offer two different types of Membership, which are as follows:
3.2.1 Annual; and
3.2.2 Monthly.
3.3 We as part of Annual Membership shall provide you with the following Membership Benefits:
3.3.1 make available to you the Winners’ Toolkit for your use in promoting your business, in accordance with this agreement;
3.3.2 grant to you a non-exclusive licence to use the Winners’ Toolkit for your Membership Term, subject to the terms of this agreement;
3.3.3 permit you to use the Reference Wording during the Membership Term; and
3.3.4 send you periodic communications, which may include marketing materials, informative collateral, and pertinent resources. Such materials shall be provided via email or made available through your toolkit. Furthermore, you shall be entitled to access Property Academy’s Economic Update webinar series, which covers relevant industry topics and practices.
3.4 We as part of Monthly Membership shall provide you with the following Membership Benefits:
3.4.1 make available to you the Winners’ Toolkit for your use in promoting your business, in accordance with this agreement;
3.4.2 grant to you a non-exclusive licence to use the Winners’ Toolkit for your Membership Term, subject to the terms of this agreement;
3.4.3 permit you to use the Reference Wording during the Membership Term; and
3.4.4 send you periodic communications, which may include marketing materials, informative collateral, and pertinent resources. Such materials shall be provided via email or made available through your toolkit. Furthermore, you shall be entitled to access Property Academy’s Economic Update webinar series, which covers relevant industry topics and practices.
3.5 We will use our reasonable endeavours to upgrade your listing(s) and to provide you with access to all elements of the Membership Benefits within 21 days of receiving the Agency Materials in accordance with clause 5.
3.6 We have sole discretion over the scope of the Membership Benefits and may change these at any time upon at least 30 days’ written notice to you. Any changes to the Membership Benefits will not take effect in relation to your Membership for your next Extended Term.
4 Reference Wording
4.1 You will be entitled as part of the Membership to use the Reference Wording for your Membership Term, as set out in this clause 4.
4.2 You are permitted to use the Reference Wording in the following situations:
4.2.1 Digital Media: Personal or company websites, LinkedIn profiles, and other relevant social media platforms; and
4.2.2 Printed Materials: Business cards, brochures, marketing materials, and proposals; and
4.2.3 Professional Presentations: Industry events, seminars, and webinars, provided that it aligns with the standards and reputation of Best Estate Agent Guide.
4.3 Where you appear in the BEAG with an Excellent Rating, you shall be permitted to use the following Reference Wording:
“For example: [Brand Name] was awarded an Excellent Rating for Lettings in the Best Estate Agent Guide 2026. [Agent Name] was awarded an Excellent Rating for Sales in the Best Estate Agent Guide 2026 following an independent, whole of market assessment.”
4.4 Where you appear in the BEAG with a Gold Award, you shall be permitted to use the following Reference Wording:
“For example: [Brand Name] is a Gold Award Winner in the Best Estate Agent Guide Awards 2026 with OnTheMarket following an independent, whole of market assessment.”
4.5 Where you appear in the BEAG with a Top 500 Rating, you shall be permitted to use the following Reference Wording:
“For example: [Brand Name] is a Gold Award Winner for Sales in the Best Estate Agent Guide Awards 2026 and ranks in the Top 500 agents in the country.”
4.6 You are entitled to use the Reference Wording in your choice of plain text font and style only (and not as an image, graphic or other device) and without the use of the BEAG Logo or Partner Logo.
4.7 We may change the Reference Wording you can use from time to time to reflect changing circumstances, including but not limited to a change in BEAG award and rating structures or a change Partner. Where we notify you of a change of Reference Wording, you shall have a period of 30 days to cease using the existing Reference Wording and implement use of the new Reference Wording. You will be liable for any costs you incur in implementing such changes.
5 Agency Materials
5.1 You will provide us with the Agency Materials within twenty-one (21) days after the later of (a) the date of signing this Agreement or (b) the conclusion of the EA Masters event.
5.2 In relation to the Agency Materials:
5.2.1 you retain ownership of all intellectual property rights in the Agency Materials; and
5.2.2 grants us a fully paid-up, non-exclusive, royalty-free, non-transferable licence to copy and modify the Agency Materials for your Membership Term for the purpose of providing the Membership Benefits to you, as follows:
(a) to ensure your templates incorporate your brand and/or office details where appropriate; and
(b) to upgrade your listing(s) on the BEAG website; and
(c) to provide you with access to the Winners’ Toolkit.
5.3 During your Membership Term, you will inform us of any changes to your Agency Materials. We reserve the right to charge you a reasonable administration fee if you request more than one change to your Agency Materials within a 12-month period.
5.4 You shall indemnify us in full against all liabilities, costs, expenses, damages and losses (including any direct, indirect or consequential losses, loss of profit, loss of reputation and all interest, penalties and legal costs (calculated on a full indemnity basis) and all other reasonable professional costs and expenses) suffered or incurred by us arising out of or in connection with any claim brought against us, our agents, subcontractors or consultants for actual or alleged infringement of a third party's intellectual property rights arising out of, or in connection with, the receipt or use in the performance of this agreement of the Agency Materials.
6 Your Obligations
6.1 You agree that all use you make of the Logos shall be in accordance with the guidelines below:
6.1.1 your use of the Logos must be truthful, fair, and not misleading;
6.1.2 when referring to your Award and/or Rating in writing, ensure you use the appropriate wording to include the discipline (sales or lettings) and year;
For example:
“[Brand Name] is a Best Estate Agent Guide Award Winner for [Sales] in 2026.” “[Brand Name] is rated Excellent for [Lettings] in the Best Estate Agent Guide 2026.”
“[Brand Name] is ranked in the Top 500 Agents in the UK for Sales in the Best Estate Agent Guide 2026.”
6.1.3 you shall ensure that your use of the Logos reflect the year in respect of which you received your Award or Rating. You are strictly prohibited from making any use of, or amendment to, the Logos that may suggest your Award and/or Rating relates to any period other than that for which it was given;
6.1.4 you must always use the proper spelling of the Logos as outlined in this agreement;
6.1.5 you may not alter the Logos in any way;
6.1.6 you may not use any artwork in connection with your Rating or Award, other than your logos or trademarks and the artworks supplied in the Winner’s Toolkit;
6.1.7 you may not adapt, modify, or amend the Logos in any way, and will only use them in accordance with the specific size, colour and other guidelines provided to you;
6.1.8 you may not make puns out of the Logos or portray them negatively;
6.1.9 you may not incorporate the Logos into your own product names, service names, trademarks, logos, brand names or company names;
6.1.10 you must not adopt logos or trademarks that are confusingly like the Logos or any part of them;
6.1.11 you may not use the Logos on or in connection with any product or service that is not the subject of the Rating and/or Award; and
6.1.12 you may not use the Logos to promote any brand or branch location other than the one(s) which are the subject of the Rating and/or Award.
6.2 You acknowledge that neither we nor the Partner endorse or are affiliated with any of your products or services save solely as and to the extent that is reflected in the Rating and/or Award, and you shall make no claims or implications that any affiliation or endorsement exists beyond that expressly set out in the Rating and/or Award.
6.3 You acknowledge that a Rating is not guaranteed and that there may be a change in your Rating.
6.4 We reserve the right to change our Partner from time to time. If this happens, we will let you know of the change and the actions you need to take as soon as reasonably possible.
6.5 You acknowledge that your payment of the Membership Fee grants you a licence to use the Winner’s Toolkit only during your Membership Term. If we become aware that you are continuing to use it or any part of the Winners’ Toolkit (for example, by continuing to display the Logos on your website) after your Membership Term has terminated or expired, we will notify you and remind you of the terms of this agreement. If you continue to use of any part of the Winners Toolkit for longer than five (5) days after this reminder, you will be deemed to have requested an Extended Term and you agree that you shall be liable to pay the relevant Membership Fee for any such Extended Term.
7 Membership Fee
7.1 Your Membership Fee will be calculated on the basis of the following membership fee levels:
7.1.1 Single Office Agency – being an estate agency with 1 Branch;
7.1.2 Small Agency – being an estate agency with between 2 to 5 Branches;
7.1.3 Medium Agency – being an estate agency with between 6 to 20 Branches;
7.1.4 Large Agency – being an estate agency with over 21 Branches;
which you indicate when purchasing the Membership (“Membership Fee Levels”).
8 Payment
8.1 In consideration of the Membership Benefits, you shall pay us the Membership Fees.
8.2 The Membership Fees for Annual Membership are payable yearly in advance upon commencement of the Initial Term.
8.3 The Membership Fees for Monthly Membership are payable monthly in advance by way of twelve equal monthly instalments.
8.4 You can pay the Membership Fees by using a credit card or by setting up a direct debit.
8.5 You shall pay any valid invoices within seven (7) days of the date on the invoice.
8.6 You shall be liable for any VAT or other applicable sales tax.
8.7 If payment of the Membership Fees is overdue, then without impacting any other remedy available to us, we may treat such as a material breach and terminate this agreement in accordance with clause 11 (unless you have notified us in writing that such payment is in dispute within ten (10) days of us sending the corresponding invoice) .
9 Branches
9.1 You must notify us in writing if you open or close any Branches after you have signed this agreement, so we can update the BEAG.
9.2 We will notify you in writing if we become aware that due to the opening of new Branches there is a discrepancy between the number of Branches you have compared to the number of Branches selected when subscribing for the Membership offices.
9.3 In the circumstances set out at clause 9.1 or clause 9.2, where your opening of new Branches takes you to the next Membership level of Membership Fees (as outlined at clause 7 we are entitled to upgrade your Membership Fee to the appropriate Membership level and invoice you for the difference in Membership Fees.
9.4 Where you close Branches and the reduction in Branches takes you to a lower Membership level, you will not receive any refund on your Membership Fee for the current Initial Term
10 Limitation of Liability
10.1 Nothing in this agreement shall exclude or limit either party's liability for (i) fraud or other criminal act, (ii) personal injury or death caused by the negligence of that party's employees in connection with the performance of their duties hereunder or by defects in any materials supplied pursuant to this agreement, (iii) breach of the other party's intellectual property rights, or (iv) any other liability that cannot be excluded by law.
10.2 In no event will we be liable for any damages resulting from (a) lost profits, (b) loss of revenue, (c) loss of goodwill, (d) loss of reputation or (d) any indirect or consequential loss. Such liability is excluded whether such damages were reasonably foreseeable or actually foreseen.
10.3 Subject to clause 10.1, our maximum aggregate liability to you in contract, tort (including negligence) or otherwise, however arising, under or in connection with this agreement in respect of each Membership Period shall not exceed a sum equivalent to the Membership Fees due and paid within for the respective Membership Period.
10.4 Except as set out in this agreement, all warranties, clauses and other terms implied by statute or common law are, to the fullest extent permitted by law, excluded from this agreement.
11 Termination
11.1 Either party (“the Initiating Party”) may terminate this agreement at any time immediately upon giving written notice to the other party:
11.1.1 if the other party commits any material breach of any term of the agreement and in the case of a breach which is reasonably capable of remedy fails to remedy that breach to the reasonable satisfaction of the Initiating Party within thirty (30) days of a written request to remedy the same; or
11.1.2 if the other party takes or has taken against it (other than in relation to a solvent restructuring) any step or action towards its entering bankruptcy, administration, provisional liquidation or any composition or arrangement with its creditors, applying to court for or obtaining a moratorium under Part A1 of the Insolvency Act 1986, being wound up (whether voluntarily or by order of the court), being struck off the register of companies, having a
receiver appointed to any of its assets, or its entering a procedure in any jurisdiction with a similar effect to a procedure listed in this clause 11.1.2.
11.2 We may terminate this agreement upon immediate written notice to you:
11.2.1 If you fail to make payment in agreement with the terms and conditions; or
11.2.2 if it is brought to our attention that complaints made against you to compliance organisations, including but not limited to the Property Ombudsman and Trading Standards, are upheld.
12 Consequences of Termination
12.1 Upon expiry or termination of this Agreement:
12.1.1 your Membership Benefits shall immediately cease;
12.1.2 you must immediately cease all use of all elements of the Winners’ Toolkit, and
12.1.3 you must, within five (5) days after such expiry or termination, ensure that all elements of the Winners’ Toolkit are removed from your website and other promotional material.
Failure to comply with the above provisions shall result in you being charged the equivalent of one year’s Membership Fee.
12.2 Termination or expiry of this Agreement for whatever reason shall not impact on any other rights or remedies a party may be entitled to under law and shall not affect the respective rights and liabilities of either of the parties accrued prior to such termination.
12.3 The following clauses shall continue to be in effect after the termination or expiration of this agreement: 4, 6, 10, 13, 14, 15.
13 Intellectual Property
13.1 We are the owners or licensees of the intellectual property rights in the BEAG Logos and the Marketing Materials.
13.2 Title to the BEAG Logos and the Marketing Materials, shall remain vested in us or our licensors. Any rights not expressly granted herein are reserved to us.
13.3 If any third party brings a claim against you alleging that your use of the BEAG Logos or the Marketing Materials infringes that third party’s intellectual property rights in the United Kingdom ("IPR Claim"), we shall defend that claim at our own expense and shall pay all damages awarded or agreed to be paid to the third party in settlement of an IPR Claim provided that you:
13.3.1 promptly furnish us with written notice of the IPR Claim upon becoming aware of the same;
13.3.2 make no admissions or settlements without our prior written consent;
13.3.3 act in accordance with our reasonable instructions and provide us with reasonable assistance in respect of the IPR Claim; and
13.3.4 give to us the sole authority to defend or settle the IPR Claim.
we shall reimburse your reasonable costs incurred in complying with these provisions.
13.4 If in our reasonable opinion, the BEAG Logos or Marketing Materials are or may become part of an IPR Claim, then we shall either:
13.4.1 obtain for you the right to continue using such materials which are the subject of the IPR Claim; or
13.4.2 replace or modify the materials which are the subject of the IPR Claim so they become non- infringing; or
13.4.3 if such remedies above are not in our opinion reasonably available, then you shall return and cease using the materials which are or may become the subject of the IPR Claim.
13.5 We shall have no liability for any IPR Claim resulting from the combination of the BEAG Logos or the Marketing Materials with other products that were neither supplied nor combined with them by us, or if the same results from any breach of your obligations under this agreement.
13.6 This clause 13 states our entire obligation and liability in respect of any infringement or alleged infringement of any intellectual property rights arising from your acquisition, possession, or use of the BEAG Logos and the Marketing Materials. All other obligations and liabilities in relation to infringement or alleged infringement of the intellectual property rights of any person are hereby excluded to the fullest extent permitted by law.
13.7 Further to the above provisions of this clause 13, we confirm that we have the rights to permit you to use the Partner Logo for the Membership Term in accordance with the terms of this agreement. However, the scope of the indemnity provisions do not extend to your use of the Partner Logo.
14 Data Protection
14.1 We shall process any personal data provided by you in relation to this agreement in accordance with our privacy policy, which is available at https://bestestateagentguide.co.uk/privacy/.
14.2 We may contact you as a client of ours about initiatives which we believe may be valuable to you, including those we deliver through our Property Academy. You can unsubscribe at any time by contacting info@propertyacademy.co.uk by following the instructions in any marketing message you receive.
15 Assignment
You may not assign this agreement or otherwise transfer any rights or obligations under it except with our prior written consent.
16 Force Majeure
Neither party is responsible for failure to fulfil its obligations under this agreement due to causes beyond its reasonable control that directly or indirectly delay or prevent its timely performance hereunder. Dates or times by which each party is required to render performance under this agreement shall be postponed automatically to the extent that the party is delayed or prevented from meeting them by such causes.
17 Notices
17.1 Any notice given to a party under or in connection with this agreement shall be in writing and shall be:
17.1.1 delivered by hand or by pre-paid first-class post at its registered office; or
17.1.2 sent by email to:
(a) us at - jess@estateagencyevents.com
(b) you at - the email address provided by you.
17.2 Any notice shall be deemed to have been received if:
17.2.1 delivered by hand, on signature of a delivery receipt or at the time the notice is left at the proper address;
17.2.2 sent by pre-paid first-class post or other next working day delivery service, at 9.00 am on the second working day after posting or at the time recorded by the delivery service;
17.2.3 sent by email, at 9.00 am on the next working day after transmission.
17.3 This clause does not apply to the service of any proceedings or other documents in any legal action or, where applicable, any arbitration or other method of dispute resolution.
18 Entire Agreement
This agreement constitutes the entire agreement between the parties with respect to its subject matter and shall supersede all previous representations, agreements, and other communications between the parties, both oral and written. The terms and conditions of this agreement shall prevail notwithstanding any variance with the terms and conditions of any order or purchase order submitted by you.
19 General
19.1 If any provision of this agreement is adjudged by a court of competent jurisdiction to be invalid, void, or unenforceable, the parties agree that the remaining provisions shall not be affected thereby, and that the remainder of this agreement shall remain valid and enforceable.
19.2 No waiver by either party of any term hereof shall constitute a waiver of any such term in any other case whether prior or subsequent thereto. No single or partial exercise of any power or right by either party shall preclude any other or further exercise thereof.
19.3 This agreement may not be varied, changed, modified, amended, released, or discharged except by a subsequent written agreement or amendment executed by duly authorised representatives of us and you.
19.4 This agreement does not give rise to any rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of this agreement.
20 Dispute Resolution
20.1 If any dispute arises in connection with this agreement, the parties agree to enter into mediation in good faith to settle such a dispute and will do so in accordance with the Centre for Effective Dispute Resolution (CEDR) Model Mediation Procedure. Unless otherwise agreed between the parties within fourteen (14) working days of notice of the dispute, the mediator will be nominated by CEDR. To initiate the mediation a party must give notice in writing (ADR notice) to the other party to the dispute, referring the dispute to mediation.
20.2 Unless otherwise agreed, the mediation will start not later than twenty eight (28) days after the date of the ADR notice. No party may commence any court proceedings in relation to any dispute arising out of this agreement until it has attempted to settle the dispute by mediation and either the mediation has terminated, or the other party has failed to participate in the mediation, provided that the right to issue proceedings is not prejudiced by a delay.
21 Law & Jurisdiction
21.1 This agreement and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with it or its subject matter or formation shall be governed by and construed in accordance with the law of England and Wales.
21.2 Each party irrevocably agrees that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with this agreement or its subject matter or formation.
22 Definitions
22.1 The following definitions shall apply in this agreement:
“Agency Materials” means following materials and information you provided to us in relation to your Membership:
(a) your company logo;
(b) up to two promotional photographs per listed office, (375 x 240 pixels and 300 dpi);
(c) up to 600 words per office;
(d) your current postal address and email address for invoicing; and
(e) your current email address for each office and website address as they existed prior to you receiving your Rating and/or Award and as amended during your Membership Term.
"Award" the award provided by us to you, as set out in the BEAG, including a Gold Award.
“BEAG” our publication titled “Best Estate Agents Guide”, which contains the details of the estate agency offices belonging to the estate agency brands that according to our assessment criteria, achieved the scores required to be listed in the “Best Estate Agent Guide” for sales and/or lettings.
“BEAG Logos” the trademarks or logos we provide to you for use in relation to the Membership for promotion, advertising and marketing of the Award and/or Ratings.
“Branch” a physical location where you have an office open to the public to assist sellers and/or buyers with the sale and purchase of real estate.
“Effective Date” the date upon which you sign this agreement.
“Excellent Rating” estate agencies appearing in the BEAG who were awarded an Excellent Rating.
“Extended Term a period of 1 (one) year.
“Gold Award” an exceptional rating equates to a Gold Award in the Best Estate Agent Guide Awards.
“Logos” the BEAG Logos and the Partner Logos.
“Initial Term” a period of 1 (one) year from the Effective Date.
“Marketing Materials” any marketing materials we provide to you regarding the Membership (in particular, as part of the Winner’ Toolkit) for use in connection with the BEAG, the BEAG Logo or the Partner Logo from time to time, which may include artwork, design, slogan, text and other collateral marketing.
“Membership” your subscription to receive the Membership Benefits and comply with your obligation in relation to the BEAG, both as set out in this agreement.
“Annual” the Membership type with the benefits as described at clause 3.3.
“Monthly” the Membership type with the benefits as described at clause 3.4.
“Membership Benefits” the benefits we provide you under this agreement as described at clause 3.
“Membership Fee” the sum payable by you in accordance with this agreement to become a Member and receive the Membership Benefits (including use of the Winners’ Toolkit in relation to the BEAG), with details of the current membership fees being available at https://membership.bestestateagentguide.co.uk/
“Membership Fee Level” has the meaning set out at clause 7.
“Membership Term” the Initial Term.
“Membership Period” a period commencing on 5 November and ending on 4 November of the following year (or such shorter period if this agreement is terminated earlier or signed after 5 November, post event).
“Partner” means OnTheMarket or any replacement company or brand which we may partner with from time to time in relation to the BEAG.
“Partner Logos” the trademarks or logos belonging to the Partner as provided by us to you in relation to the BEAG.
“Rating” the rating awarded to you by us, as set out in the BEAG, including an Excellent Rating, Exceptional Rating or Top 500 Rating.
“Reference Wording” the reference wording you are entitled to use in relation to your Membership during your Membership Term, as set out at clause 4.
“Top 500 Rating” a Top 500 status means that you are ranked in the Top 500 agents in the country for sales and/or lettings based on the Best Estate Agent Guide whole of market assessment.
“Winners’ Toolkit” means:
(a) the Logos;
(b) the Marketing Materials; and
(c) any corresponding marketing guidelines relating to your Rating and/or Award
as provided by us to you via (i) email, (ii) on the relevant websites (iii) or by other means as agreed by you and us from time to time.
“you”, “your” means the Company/Brand stated at the start of this agreement.
23 Confirming your and our Agreement
Please confirm your agreement to the terms and conditions set out above, by typing YES in the field below.
Please send any enquiries to beagmarketing@estateagencyevents.com
